A lot of business owners are hesitant to request a “free audit” because it sounds like a sales pitch in disguise. I get it. So here’s exactly what happens when you submit your site for an audit with RankCraft, no jargon, no surprise upsell in step two.
The free audit is a tool, not a meeting. You give it your site address, it runs the checks below through Google’s own PageSpeed Insights API on both mobile and desktop, and it puts the report on screen straight away. Eight scores, four categories, two device types.
Performance
How quickly your site becomes usable, measured the way Google measures it: how long until something appears, how long until the main content is readable, and whether anything jumps around while it loads.
Mobile and desktop are reported separately because they are genuinely different, and the gap is usually large. Desktop numbers flatter almost every site. If someone shows you a single performance score without saying which one it is, it is the desktop one.
SEO
The on-page fundamentals: title tags, meta descriptions, heading structure, whether links have readable text, and whether anything is accidentally telling search engines to stay away. This is the category most likely to come back at 100, and a perfect score here means the basics are in place, not that you will rank.
Technical health
Structured data, mobile usability, HTTPS configuration, and the unglamorous details that quietly hold sites back — the same ones covered in 5 technical SEO fixes that actually move rankings.
Accessibility and best practices
Colour contrast, alt text, keyboard navigation, and whether the page has the landmarks a screen reader needs to skip past the header. These affect real usability, and increasingly, search visibility.
They are also the checks most likely to catch something on a site that otherwise looks finished. Several of these have been reported against this site at some point, and fixing them is where a lot of the value in an audit turns out to be.
What the free audit can’t tell you
It is automated, and that is a real limit rather than a modest one.
It cannot tell you whether your homepage says the right thing, whether your prices are wrong, or whether the enquiry form is asking for something that makes people abandon it. It cannot tell you that a 90 is fine for your business while an 80 is costing a competitor customers. And it will not tell you which of its findings are worth the hours it would take to fix, which is usually the question that actually matters.
It also varies. Mobile scores move by several points between runs on an unchanged page, so a single number is a reading, not a verdict. Run it a few times, minutes apart, before you conclude anything from a small difference.
What it does do is give you the same starting numbers I would start from, without a call, a form full of questions, or a wait. That is genuinely useful, and it is where a paid audit begins rather than what it replaces — that one is done by hand, and answers the questions above. It has a published price rather than a quote on request, so you can decide whether it is worth it before you talk to me.
What you actually get
The report on screen, immediately, with the scores and the specific findings behind them. If it makes sense, I’ll follow up with a plain summary of what fixing them would mean for your business. No call needed.
Curious what your site’s report would look like? Get your free audit and find out.