Services
WordPress development, SEO, and performance audits
Three ways to work together, each one built around the same goal: a site that loads fast, ranks well, and actually brings in business.
What I do
WordPress development
WordPress sites built to load fast and stay easy to manage, hand-coded or on a page builder depending on what the project actually needs.
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SEO and local search
On-page optimization, structured data, and local search strategy that help the right customers find you first.
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Performance audits
A full technical audit of your existing site. I'll show you what's slowing you down and how to fix it.
Learn more →Which one do you actually need?
Building a new site, or replacing one that's holding you back? Start with WordPress development.
Have a site already, but it's not showing up in search or ranking where it should? That's SEO and local search.
Not sure what's actually wrong, just that something feels off? A performance audit tells you exactly what to fix before you commit to anything bigger.
Most projects end up touching more than one of these; the audit is usually the fastest way to find out where to start.
Process
How the work runs
The same four steps whether it is a full build, an ongoing SEO engagement, or a single round of fixes. What gets done changes. The order does not.
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Measure before anything changes
No work starts on a guess. If there is a site already, I crawl it and write down where it actually stands. If there is not, we settle what the new one has to do and what would count as it working. Either way there is a number to come back to later, and it is yours whether or not we go any further.
- Full crawl and baselineEvery page, redirect and broken link recorded before anything moves.
- Core Web VitalsReal mobile figures for loading, responsiveness and layout stability, not a desktop score that flatters.
- Indexing and canonicalsWhat Google has actually indexed, and which of your pages are competing with each other.
- Structured dataWhat search engines can currently read about your business, and what is missing.
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Agree what actually gets done
Before I touch anything we settle what is worth doing and what is not. Plenty of findings, and plenty of features, are not worth the hours they would cost, and saying so out loud is part of the job.
- Priority orderRanked by what moves the needle, not by what is quickest to bill for.
- What stays outThe findings I recommend ignoring, and the reason for each.
- Time and costA fixed scope agreed up front, so you are not discovering the price as we go.
- What success looks likeThe specific numbers we expect to move, written down before the work starts.
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Build and fix, one change at a time
Changes go in small and reversible. When something breaks, and occasionally something does, you want to know exactly which change caused it rather than unpicking a week of work.
- Built lean either wayHand-coded or on a page builder, whichever the project calls for, but what ships is stripped of everything the site does not use. That is what holds these builds at 97 to 99 on mobile.
- Tested as it goesEach change checked before the next one starts, not all at once at the end.
- Nothing hiddenYou can watch the work happen rather than waiting for a reveal.
- ReversibleEvery step is version controlled and can be rolled back on its own.
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Show what changed
Evidence rather than a summary: the same measurements from step one, run again under the same conditions, so the difference is yours to check instead of mine to claim. On a build that is the handover. On a retainer it is the monthly report, and the things that did not move are in it too.
- Before and afterThe same tests, the same conditions, side by side.
- A record of every changeWhat changed, when, and why it was worth doing.
- What did not workIf something failed to move the needle, that goes in the report too.
- Handover and supportDocumentation you could hand to anyone, and ongoing help if you want it.
Pricing
What it costs
Starting figures rather than "contact us for a quote". If your budget is well under these, it is better that we both find that out now instead of after two emails.
Website build
Priced per project. A custom theme or a page builder build costs the same, because what moves the figure is the number of pages and how much content already exists, not which tool it is made with.
Ask about a build →SEO and local search
One monthly fee covering all four parts. They are not sold separately, because technical fixes with no reporting tell you nothing. Three month minimum, since nothing in search moves faster than that.
Ask about a retainer →Manual audit
A one-off, and deducted from the cost if you go ahead afterwards. The fixes it recommends are quoted from what it finds, so nothing is priced before anyone knows what it is.
Book an audit →₱10,000 off a build or a retainer in exchange for a review and permission to write the work up as a case study using your real numbers. It applies once, not every month — on the retainer that means the first month. Not on the audit, which already comes off the price if you go ahead. Say so at the quote stage.
After launch, hosting and maintenance is ₱3,500 a month: hosting, updates, backups, security monitoring, and up to an hour of small changes. Anything bigger is quoted before it starts, never after.
Plugin work, performance fixes and migration checks are quoted once I have seen the site, because what they cost depends entirely on what is there.
The automated audit stays free, and always will. That one is a tool, not a service.
Prices are in Philippine pesos. Working from outside the Philippines? Get in touch and I will quote for your market.
Fit
When I am not the right person
Saying this here saves us both an email chain.
- You need it live next week.A custom build takes two to four weeks. I would rather turn the work down than rush it and hand you something I would not put in the portfolio.
- You want a guaranteed position in search.Nobody can promise that, and anyone who does is either guessing or selling you something else. I can tell you what is holding the site back, and fix it. Where it lands after that is Google’s call.
- You are looking for the cheapest quote.There is always someone cheaper, and for a simple brochure site they may well be the right answer. This costs more because it is measured first, tested as it goes, and written down.
- You want someone who will just do what they are told.The work starts by measuring, and sometimes what that turns up is that the thing you asked for is not the thing that will help. I will say so before starting rather than after invoicing. If you would rather skip that conversation, we will both end up frustrated.
Where I work
Most of this work happens remotely and the location rarely matters. But I am based in Silang, and the businesses I end up measuring are mostly here in Cavite. If you are local, there is a page for that: website development in Silang and Cavite, including what came back when I ran nine local business websites through PageSpeed. There is a Dasmariñas one too, with its own set of measurements.